Asics, founded in 1949 by Kihachiro Onitsuka, is a world-renowned brand specializing in athletic shoes and sportswear. The brand was born out of a passion to motivate youth through sports. With a name derived from the Latin phrase "Anima Sana In Corpore Sano", meaning "A Sound Mind in a Sound Body", Asics aims to create innovative products that harmonize the body and mind.